After publishing a series of articles five months ago outlining our contrarian vision of the elevator market, we received a great deal of attention from top executives, industry experts, and equity investors. They asked us similar strings of follow-up questions, which can be summed up as follows:
Because we believe the industry is on the brink of a revolution, we decided to make our answers public.
As we detailed in our previous articles, the entire industry will pivot on its service business model disruption. The disruption equation has three…
How predictive maintenance can solve the global elevator problem, if executed with the right product vision.
Our previous article explored how the elevator maintenance business model is in bad shape:
The maintenance model of the elevator industry, providing for 75% of its profits, is outdated and the four main OEMs are not countering the downturn.
The global elevator market is a hidden niche worth more than $90bn (source: Freedonia research), yielding massive cash-flows. The well-off elevator group of manufacturers, made up of Otis, Schindler, Thyssen and Kone has recently been shaken. Two major events happened in two months: